operations, between branches and subsidiaries, between different business lines, and between online and offline businesses, so as to leverage the business advantages of the Group to achieve maximum value-creation for customers and financial returns.
Accelerating business transformation. Adhering to the principles of thoughtful service, risk control and sustainable development, we will strengthen financial services in the key areas and explore innovative models to serve Sannong. We will promote the transition from a large retail bank to a strong retail bank by consolidating customer base, innovating business model and marketing approach, and improving our professional service capability. We will aim to promote our retail business by consolidating our customer base and actively exploring comprehensive retail banking services. We will actively participate in strategic emerging industries and modern service industries, explore effective financial service models for capital-light businesses in emerging industries, and improve our service capability. Business structure will be adjusted, and more efforts will be made to develop emerging businesses with low capital consumption and high added value, including investment banking, financial market business, asset management, inter-bank business, custody service, pension business and private banking. With the idea of “internet-based, data-based, intelligent and open”, driven by FinTech and business innovation and adhering to the customer-centered principle, we will promote comprehensive digital transformation and deep integration of online and offline services in respect of products, marketing, channels, operations, risk control and decision-making with the aim to develop ourselves into a smart bank with first-class customer experience and a best in class digital eco-bank in “Sannong” and inclusive finance areas.